Juventus’ Pjanic Becomes Corum Brand Ambassador

Pjanic Becomes Corum Brand Ambassador

The Rise of Pjanic

Corum has announced that Miralem Pjanic has joined the Swiss watchmaker as a Brand Ambassador.
Miralem flourished at football and while playing in Luxembourg, he drew interest from several Belgian, Dutch and German clubs, but in 2004 at the age of 13, the talented teenager made the decision and took the risk to leave his family to join FC Metz in France.
Rising quickly through Metz’s Academy, he made his professional debut at the age of 17 in 2007. Following this Pjanić transferred to another French club Olympique Lyonnaise in 2008, and joined AS Roma in 2011.

On The Big Stage

During his time in Rome, Pjanić established himself as one of the best midfielders in Serie A finishing his best season in with 10 goals and 12 assists. While at Roma he was nicknamed “il Piccolo Principe” (The Little Prince).
Having caught the eye of Juventus F.C. in 2016, Pjanić signed for 32 million Euros and has since been an integral part of their team, winning three Serie A’s, two Coppa Italia’s, and for 4 years in a row has been included in the Serie A Team of the Year. He was also named in the 2016–17 UEFA Champions League Squad of the Season, for his role in Juventus’s run to the Final. At Juventus he is affectionately known as “Il Pianista” (“the Pianist”; Bosnian: “Pijanist”) in reference to his surname and his creative role on the pitch.
Throughout Pjanić’s career he has excelled at free-kicks, making him one of the most skillful and versatile midfielders in Europe. Overall in his career, he has scored 66 goals with more than 100 decisive passes, nimbly assisting his teammates with his range of short and long, while remaining calm and focused in order to fulfill his potential and consequently assisting his team to victory.
Pjanic Becomes Corum Brand Ambassador

Much More To Come

With over 100 match wins, Pjanić prides himself on hard work, precision, use of space on the field and accuracy, which aligns his values with the art of watchmaking and brings his collaboration with Corum into focus. Corum prides itself on creativity and boldness as its guiding principles, as well as technical excellence in the field, and use of space in both dials and movements.