Streetwear Pioneer Hiroshi Fujiwara Reinterpretes The Iconic TAG Heuer Carrera

Internationally renowned Japanese streetwear designer, influencer, musician and founder of Fragment, Hiroshi Fujiwara, has designed a brand new outfit for the iconic TAG Heuer Carrera. Hiroshi Fujiwara TAG Heuer Carrera

The original TAG Heuer Carrera model from 1963 was the chosen by Hiroshi Fujiwara as the model to adapt and transform into a Fragment-style masterpiece.

The TAG Heuer Carrera Heuer 02 by Fragment Hiroshi Fujiwara stays true to the brand’s commitment to its Swiss avant-garde spirit with a Calibre Heuer 02 automatic manufacture movement at the heart of the model.

Hiroshi Fujiwara TAG Heuer Carrera


The watch features a new powerhouse strap design in black and an additional black and grey NATO strap is included in the display case. Three black counters with lacquered white hands adorn the black dial: a minute counter at 3 O’clock, a permanent second subdial at 6 o’clock and an hour counter at 9 O’clock.

Beige indexes and rhodium-plated hour and minute hands with beige SuperLuminova complement the sleek black dial, which also features a silver flange and the famous signature logo at 12 O’clock.

Hiroshi Fujiwara TAG Heuer Carrera

The shimmering 39mm stainless-steel case has a special stainless-steel screw-down sapphire caseback, specially engraved with its limited-edition number.

A true Hiroshi Fujiwara original – as much a celebration of Japanese design as it is of its own disruptive design pedigree – the TAG Heuer Carrera Fragment opens a new chapter in the ongoing TAG Heuer Carrera saga.

A limited edition of 500 pieces, available exclusively in TAG Heuer boutiques and at