adidas Launch Reusable Face Covers

Last month adidas started reallocating design and supply chain resources to create reusable Face Covers (masks).

The mask is made with adidas Primegreen – high performance recycled fabric free from virgin plastic. The soft, breathable cloth adapts to your face for comfort during any activity.

While not medically graded, it’s designed to help prevent the spread of transmissible viruses and germs – to help protect those around you.

adidas mask

The masks will be added to adidas’ range this week. In Europe and North America, €2/$2 (or equivalient local currency) from every pack sold is donated to Save The Children’s Global Coronavirus Response Fund up to €1.5m, running until June 30.

Save the Children’s Global Coronavirus Response Fund helps to save lives through prevention and containing the pandemic; to support those families who are hit hardest, especially coping with economic hardship; to support children, teachers and parents in home-schooling and back to school programs; and to protect children who are in danger of domestic violence, abuse or neglect.

The Face Cover drops across Europe, North America and China, before they are widely available over the coming weeks and months.

For more information, visit the official adidas website.