Pushing the boundaries of its artistic design even further, Louis Erard reveals a completely unique triptych. Alain Silberstein was given carte blanche, designing the series of three watches like a picture over three panels to make a whole work of art. This is an unprecedented combination of high-end watchmaking and accessible watches.
In 2019, Alain Silberstein revisited ‘Le Régulateur’ from Louis Erard, a historic, emblematic model produced by the Jura brand. This collaboration resulted in an exceptional model: two series of 178 models which sold in just a few hours and were immediately extremely sought after on the secondary market. And all this even before it was selected for Geneva’s Grand Prix d’Horlogerie and it received an award in the Red Dot Award: Product Design 2021.
2021 marks a new frontier in the collaboration between Louis Erard and Alain Silberstein, with the launch of this triptych. Three watches as work of art; three family members able to shed new light on Alain Silberstein’s artistic approach, as well as Louis Erard’s watchmaking mastery. Each item is limited to 178 models, 78 of which are to be sold in a collector’s box containing the entire capsule as well as a digital artwork signed by the artist.
The triptych brings together three different timepieces – three signature models, each with its own unique features.
By purchasing the Le Triptyque Louis Erard x Alain Silberstein collector’s box set, the 78 privileged owners will also be able to enjoy a personal, non-fungible token (NFT) linked exclusively to their triptych. This guarantees and protects the authenticity of the limited edition, as well as containing all its technical specifications. In addition, collectors will have the opportunity to customise their digital token with a private message, making it even more unique and timeless.
Louis Erard is one of the first in Swiss watchmaking to offer such a technology, and this can only be offered thanks to Qiibee, which already partners with the brand for its loyalty program.
Arriving soon at the shores of Singapore, La Semaine and Le Régulateur II each retails for S$5,050 while Le Chrono Monopoussoir retails for S$6,490. The Le Triptyque Louis Erard x Alain Silberstein collector’s box set retails for S$16,010.
For more information, visit thehourglass.com.