Watchmaker Purnell sees the Ballon d’Or event as a prestigious venue that suits its watch products. This makes Purnell the official partner for the 2021 Ballon d’Or and will continue for the next three years.
The Ballon d’Or event, which will take place on November 29, 2021, in Paris, makes Purnell prepare a unique model designed for the award event. Purnell will make a particular watch for the winner of the Ballon d’Or.
There is a list of more than 30 football athletes who are nominated this year, and among them, in addition to receiving the Ballon d’Or award, will also take home the special edition watch.
One of the football celebrities who became Purnell’s brand ambassador is Fabio Cannavaro. The Italian defender who won the 2006 Ballon d’Or was famous for his speed and determination in the Italian defence until he won the 2006 World Cup.
The Ballon d’Or was created in 1956 by the weekly magazine France Football. This annual award event selects the best players selected by a panel of international judges from among journalists.
In 2020 the Ballon d’Or will not take place due to the pandemic situation. Even though at that time, Robert Lewandowski performed brilliantly with Bayern Munich, winning various trophies.
The Ballon d’Or also awards female soccer athletes starting 2018 after the popularity of football penetrated the women’s world by presenting talented athletes at the national and club levels.
In addition, this event also provided two additional awards, namely the Kopa Trophy, which was given to talented young players under 21 years of age and the Yashin Trophy, which was given to the best goalkeeper.