Hublot Launch Campaign with Mbappe

Considered one of the world’s best footballers, Kylian Mbappé is in the prime of his life, a living embodiment of passion, success, and the power of dreams.

Multidisciplinary creative director Ezra Petronio captures the player’s excellence, applying an uncompromising, timeless yet contemporary aesthetic that eschews ostentation in the latest Hublot advertising campaign.

The global player Mbappé, renowned for his sporting intelligence, spirit, and dedication, is a true icon of world football; and yet, it was on the intensity of his direct gaze and his openness that the internationally-acclaimed photographer chose to focus for the new campaign.

“It was an honour to work on this project, to address the relationship we have with time. I love simplicity, and the beauty of lasting things that have soul,” Mbappe said.

Mbappé, Ezra, and Hublot are united by shared values including a long-standing respect for creativity, work, integrity, and the quest for perfection.