On 17 and 18 June 2022, adidas organised a series of activities with David Beckham in Singapore. The activities were anchored on the brand’s purpose, “Through sport, we have the power to change lives”.
Beckham spoke to more than 120 members of the public at a talk show dubbed “WE GOT THIS 2.0”, held at the adidas Singapore Brand Centre Orchard. Hosted by 987FM radio DJ Joakim Gomez, Beckham was joined by three local panellists: entrepreneur and social media personality, Christabel Chua, professional footballer, Ikhsan Fandi, and international DJ and Host, Jade Rasif.
The three talk tracks discussed by Beckham and the panellists were, what is important to them at this point in their lives, how they balance achieving what seemed like the impossible, and tips and advice on how they stay on track to achieve their goals.
Additionally, in collaboration with Sport Singapore (SportSG), adidas organised a football clinic for 100 aspiring youth footballers between four to 16 years from the ActiveSG Football Academy (AFA). The 90-minute clinic focused on building fundamental motor skills for 40 pre-schoolers, football drills and short matches for 60 children under 12 years old and athletes with varied abilities who live with cerebral palsy.
adidas Singapore influencers and professional footballers, Anders Aplin, Christopher Van Huizen, Fabian Kwok, Ikhsan Fandi, Izzati Rosni and Marc Ryan, joined the youths by assisting in the clinic and participating in the friendly matches organised.
Capping his series of activities with adidas Singapore, Beckham visited The Cage at Kallang to surprise unsuspecting “weekend warriors” at the futsal court. The energy was electrifying as he entered the court with adidas Singapore influencers and professional footballers. Surprise, disbelief, and joy filled the room as futsal players on the court gathered around him and invited him for a short game.