For Football fanatics, OPPO has announced a two-year, multi-competition partnership with the Union of European Football Associations (UEFA) for various UEFA competitions, including the UEFA Champions League, UEFA Super Cup, UEFA Champions League Finals, UEFA Futsal Champions League and the UEFA Youth League finals the next two seasons.
OPPO will work closely with UEFA to highlight inspirational moments on and off the pitch and help fans see, hear and share them for the 2022-23 and 2023-24 seasons.
The positioning of the UEFA Champions League as “the best of the best” aligns with OPPO’s own brand promise “Inspiration Ahead”, which embodies the brand’s determination to strive for excellence. OPPO will work with UEFA to bring inspiring UEFA Champions League moments to football fans around the world.
William Liu, President of Global Marketing of OPPO, shared, “We are excited to partner with UEFA and work with them to drive inspiration for football fans during UEFA competitions. At OPPO, we believe in the power of innovation to help us overcome life’s challenges, and this synergy with UEFA’s desire to fight in the face of adversity makes this a perfect partnership.”
UEFA’s Marketing Director, Guy-Laurent Epstein, also added, “We are delighted to welcome OPPO to the UEFA sponsor family with the world’s greatest club competition – the UEFA Champions League. OPPO is a global leader in mobile technology and together, we are looking forward to advancing our efforts of connecting and inspiring football fans around the world.”
As part of the partnership, OPPO will enjoy high visibility, appearing in the background of broadcasts, in stadiums with extensive perimeter advertising, on the UEFA Champions League website and on social media platforms. OPPO also offers football fans the unique opportunity to field the pitch during the UEFA Champions League season and capture key moments with OPPO smartphones. Inspirational moments captured during matches will be shared in an OPPO gallery on the UEFA Champions League website and on the OPPO UEFA Champions League landing page.
The partnership also includes featuring OPPO devices such as the Find and Reno mobile series with the cutting-edge MariSilicon X imaging NPU, as well as new and upcoming OPPO IoT products such as OPPO earphones and OPPO smartwatch. These products will help football fans around the world immersively experience the UEFA Champions League.
This latest sponsorship expands OPPO’s existing sports partnerships and ambitions to inspire and engage consumers through sports. Working in the fourth year of its partnership with Wimbledon and Roland-Garros, OPPO is a Global Partner of the International Cricket Council (ICC). Through its partnerships with various international sports tournaments, OPPO hopes to show respect to users from different regions and cultures and meet the needs of global users.