Ahead of the FIFA World Cup Qatar 2022, adidas unveils the next chapter of its Impossible is Nothing story with its global football family. The brand kicks off a month-long campaign with a Family Reunion like no other – featuring Lionel Messi, Karim Benzema, Achraf Hakimi, Son Heung-Min, Jude Bellingham, Pedro ‘Pedri’ González López, Serge Gnabry, and Stormzy.
Channelling the special essence of the tournament, the playful spot celebrates the unified joy of football which brings together players and fans from all over the world. With a selection of the world’s greatest football stars unexpectedly reuniting and displaying their excitement and unique pre-tournament preparations, the film is inspired by the attitude that when football is everything, Impossible is Nothing.
Also featuring and narrated by football superfan Stormzy, the film combines football culture, World Cup nostalgia, and unique player personalities – all with a shared love for the game.
Designed to be watched again and again, each scene features subtle nods to memorable moments, players, and places to help build anticipation for the endless possibilities of the month ahead. These include framed family photos, fridge magnets, postcards, cross-stitch hangings plus so much more.
The Family Reunion film brings together Morocco right back Achraf Hakimi, Argentina forward Lionel Messi, France striker Karim Benzema, Spain midfielder Pedro ‘Pedri’ González López, South Korea left winger Son Heung-min, England midfielder Jude Bellingham, German winger Serge Gnabry and British musician Stormzy, as well as faces from adidas’ wider footballing family.
Further to this, with a full month of unmissable moments undoubtedly ahead, adidas will continue to celebrate its global football family throughout the tournament with iconic player moments, global social media activations, and the creation of the ‘Al Rihla Arena’ – an official adidas fan zone on-the-ground in Qatar. The immersive experience will give fans the opportunity to watch every game live, test their skills on the specially designed pitch, be in with a chance of meeting their favourite football legends and capture a range of content through augmented reality.
Between 19 November to 4 December 2022, adidas Singapore will host a #NOCAPFootballFiesta in celebration of the FIFA World Cup Qatar 2022.
With aims to bring the community together through a shared love of football and sports, the free-for-public event will feature a line-up of football-inspired activities, games, and contests for everyone to enjoy.
Location: adidas Brand Centre Orchard, 270 Orchard Rd, 238857
Date: 19 November to 4 December 2022
Time: 19 November only: 3 pm – 10 pm; 20 November to 4 December 2022: 10 am to 10 pm